A lot of equestrian & rural businesses are feeling the pressure right now. But the market hasn’t disappeared. Riders and farming communities are still spending. They’re just being more intentional about where, when & from whom they purchase. What is value-based marketing? Value-based marketing means identifying what sets you apart from competing businesses and why clients should choose you. Every business has aspects that are unique to them. Their people, their offering, the

🗝️Online visibility is one key element to business success. This is especially so for NZ equestrian business owners. ❤️Here is the 70/20/10 Formula to help attract, engage and encourage action from potential clients. ☎️DM "SOCIAL" & let's have a FREE 30min strategy chat about how we can help your business, especially in challenging economic conditions #nzequestrian #equestrianbusiness #nzhorses #nzhorsetrainers #nzhorsefeed #nzequinetherapists #nzequinetackstores #nzhorsebre

5 Helpful Social Content Tips! Like most equestrian business owners you're not short on things to say — you're short on time, energy, and headspace. The trick is to stop treating social media like a separate job. Your everyday work is full of content ideas: client questions, behind-the-scenes moments, product updates, before-and-afters, lessons learned, helpful tips, and quick reminders your customers need to hear. You don’t need to post perfectly. You just need to show up co

There are ways to grow your business by proving your value which encourages clients to spend with you and not your competition. 🛝Relying on discounts to make sales or book clinics only erodes your margins. It is a race to the bottom. 🛍️I am an experienced marketer who has worked in highly competitive market conditions.✨As an example, one of my campaigns achieved a 33% increase in sales, & 35% increase in gross profit - without discounting or traditional media spend. Contact

First impressions really do count Your logo is an essential brand asset. It's more than a collection of letters, words, symbols & colours. It is a visual representation of who you are. For equestrian businesses, a logo can carry a lot of weight. It may appear on your website, social media, property signage, horse truck, saddle cloths, uniforms, invoices, event material, advertising, product packaging etc. You need a truly unique identity to stand out in the equestrian marketp