ABOUT
Hi, I’m Joanne, Equipt Marketing Founder
I understand the equestrian world from the inside. Horses have been part of my life for many years & dressage is my passion, as well as training my Donnerubin gelding. I also grew up in a Pukekohe family with a background in dairy farming and town milk supply.
Alongside my equestrian pursuits, I bring over 20 years of marketing experience, working with premium brands, small businesses, & non-profits. I have led successful projects that have generated significant increases in sales & profit.
Working with top equestrian riders/trainers & brands, I’ve created & delivered campaigns across digital & traditional channels, from strategy development to implementation.
What sets me apart is my ability to combine industry knowledge with marketing & design know-how. I create communications that resonate with customers & drive sales. From strategic planning through to implementation, I’m focused on delivering results for my clients. So, every project connects with your audience, makes an impact & helps you grow your business.



